![]() The sections appended to local newspapers are so far advertising free. Pick up a USA TODAY and you’ll find that there aren’t many ads. But considering the smaller staffs, limited space and the general news interest of most local newspaper readers, Gannett is making a good decision.īut will it succeed? Boasting that it has the largest circulation of any newspaper matters only if large national advertisers decide they will support USA TODAY and all of its Gannett cousins. The marriage of USA TODAY and Gannett’s local newspapers removes from sites like the LSJ any real control of the national or international news it offers readers. Ultimately it’s high quality local news coverage that gives value to a community’s newspaper, and this requires journalists - reporters, copy editor, photographers, web producers and editors. What it doesn’t address is how the endless cycle of staff cuts has handcuffed the news department’s ability to provide local news to their readers. It addresses what even the casual reader recognizes: Local newspapers like the LSJ have gotten pretty thin. The addition has been well received by readers in other communities. What it means to Lansing State Journal readers is a USA TODAY “Lite” section in the newspaper each day, with extra sports page articles and extra feature coverage on Sunday. Fortified by the LSJ’s 34,333 daily and 50,167 Sunday print subscribers, it is a move that allows USA TODAY to reclaim bragging rights as the nation’s largest newspaper. ![]() ![]() Inc.’s troubled national newspaper is rapidly expanding its once shrinking circulation base by adding a slimmed-down version of its national edition to the company’s local newspapers. Mickey Hirten The Lansing State Lansing joined the USA TODAY rescue mission this week. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |